Quality Management

Quality Management

Marketbeats Fieldwork works to the following quality control procedures:


A minimum of 30% of interviews are back-checked on quantitative work

100% of completed interviews are edited on quantitative work

Respondents recruited for qualitative work are checked for suitability before fieldwork

And the following progress report procedures:

Up-to-date progress reports are supplied to clients throughout fieldwork

Reports include an overall assessment of how the project is progressing, not just the figures

Potential issues are communicated to the client immediately, with suggestions for appropriate action

Real time communication takes place with interviewers and recruiters during fieldwork