benefits of direct mail marketingbusiness plans modelsCustomer SegmentsDirect Mail & MarketingDirect Selling AssociationPlanning Model

Customer Satisfaction Surveys

We know from experience that one size does not fit all and therefore, we take a flexible marketing approach.

In many cases, customized solutions are best and our propriety tools are used to complement the customized marketing.

We are not just an outsourced marketing consulting firm

We cultivate lasting relationships with our clients, immersing ourselves in your business – becoming your extended marketing arm – and strategically partnering with you in all marketing strategy, graphic design, PR and event management activities.

Marketbeats supplies high-quality marketing and pramotion services to consumer markets, advertising and sales agencies and management consultants with a need for a seamless international service in business-to-business and consumer markets.

Our Marketing Services

     Face to Face Marketing                                                       Direct To Retailer Sales Door to Door Marketing                                                          Door Marketing Fieldwork Marketing                                                               Trade Marketing Campaigns Channel Marketing                                                                  Field Marketing Retail Marketing                                                                      Sales & merchandising Dealer Marketing                                                                   Shopper & Retail Marketing Services B2B Marketing                                                                       Direct sales of products and services B2C Marketing                                                                      Field Marketing Street Marketing  

 

 

Customer Satisfaction Surveys

Customer Satisfaction Surveys are a qualitative marketing research tool designed for studies with low incidence rates, sensitive subject areas and for products with a hard to reach target market such as specialists and other professionals. Qualitative interviews are particularly useful for getting the story behind a participant’s experiences and may sometimes be recommended as a follow-up to a quantitative marketing research study, in order to investigate responses further. Therefore qualitative interviews are used to uncover the “why” through exploratory exercises and in depth qualitative research discussions. These techniques allow the marketing research professional to have a detailed conversation in regards to usage, attitudes and to assess behaviors, motivations, likeability of products and creative concepts.

Marketbeats Field Services can provide all or some of the portions of a marketing research study in which in-depth interviews are the recommended methodology. Our fieldwork team can recruit qualified participants to exact project specifications; our in-house interviewers can conduct the qualitative interviews; additionally, we offer our professionally managed marketing research facility as well as digital recording for interviews that are conducted over the telephone.

Benefits of In Depth Customer Feedback

The qualitative interview discussion guide is designed to meet client objectives but can also be tailored during each individual in depth interview based on the discussion.

In depth interviews can be a more personal form of research than survey questionnaires.

Unlike with online or mail surveys, the interviewer has the opportunity to probe deeper and ask follow up questions during an in depth interview discussion.

There are a number of formats of in depth interviews; the format recommended will depend on the study objectives and the product that is being assessed. In depth interviews can be used for eye tracking studies, to assess websites or virtual in-store shopping behavior, creative concept assessment, patient diagnosis process for certain disease areas and in-home product usage.
In-depth Interviews – Optimal for sensitive topics or when desired respondents may be hesitant to discuss a topic in front of others, individual interpretations of communications are needed, usability feedback about a website or software is desired, or when desired participants are geographically dispersed.

Customer Satisfaction Surveys

 

 

…………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

 

Direct Selling Association                          direct selling association

customer segments marketing                     Direct Mail & Marketing

Customer Segments                     benefits of direct mail marketing

Planning Model                    business plans models