Quality Management

 

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Quality Management

Marketbeats Fieldwork works to the following quality control procedures:

A minimum of 30% of interviews are back-checked on quantitative work
100% of completed interviews are edited on quantitative work
Respondents recruited for qualitative work are checked for suitability before fieldwork

And the following progress report procedures:

Up-to-date progress reports are supplied to clients throughout fieldwork
Reports include an overall assessment of how the project is progressing, not just the figures
Potential issues are communicated to the client immediately, with suggestions for appropriate action
Real time communication takes place with interviewers and recruiters during fieldwork

 

 

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