Why Do Research

Separating perception from reality
Some people ask us when and why they should carry out research …

Is it when you have something specific to find out?
Is it to confirm your assumptions?
Is it to deepen your knowledge of something?
Is it to better understand your target market?
The answer is ‘All of the above’ – and many more reasons besides.

Research should be used whenever you want to remove the guesswork from your decision-making. By getting real, accurate data, and combining it with thoughtful analysis, you can make decisions with far greater confidence of the outcome.

Whatever industry you operate in, this can help you to be more efficient, more cost-effective and, ultimately, more successful.


A friendly, dedicated team

Marketbeats  is a friendly and hard-working team of researchers. We’re all dedicated to giving you the best quality information. Each member of the team has different skills and experience. This means we can fulfil a wide range of needs, from data collection or questionnaire design to a full beginning-to-end service with analysis and reporting.

Being a responsible business
We’re committed to sustainability and reducing the impact of our business on the environment. And we’re committed to giving back to the community in which we live and work.

Community responsibility
Marketbeats has always supported the local community. We help out with local projects, assist local schools and offer work experience to local young adults.