Quality Fieldwork & Data collection

Quality Fieldwork you can relay on
If your survey is designed and ready to go, you need a reliable team to collect the data.

Use Marketbeats, and that’s exactly what you’ll get.

We offer:

  • An experienced in-house team. Our in-house researchers and interviewers are highly practised in every type of research. They understand the whole process, from survey design through to data analysis, bringing a fully rounded perspective to their data collection activities.
  • Optimal quality of data. We follow a series of robust quality checks to ensure the data we collect is reliable.
  • A format of your choice. We can return the data in your preferred format, whether Excel, SPSS or something else, so that it fits seamlessly with any existing datasets that you hold.
  • Delivery to your timescales. We use a range of systems and processes to ensure your survey is completed on time.

Transform your service with customer insight
Unless they’re unhappy, customers rarely tell you what they think of your service. The only way to find out is to ask them outright through a customer satisfaction survey.

But this can be challenging to get right. What questions should you ask? What format should the survey take? And how do you encourage your customers to take part?

Minimal intrusion, maximum response
At Marketbeats, we are experts in designing, running and analysing customer satisfaction surveys, interviews and workshops.

Our programmes are:

Tailored to your customers. The best insight comes from surveys that are designed to get a response. We know how to design surveys to suit all manner of customers, from businesses, to individuals and high net worth accounts.
Useable. We give you insight that you can act on. Whether you want to monitor trends over time with our dashboard solution, or to flag dissatisfied or satisfied customers in real time, we have all sorts of ways to turn your customer feedback into insight.
Collaborative. We’ll work with you at every stage – from design, to data collection, to analysis and reporting – to ensure the programme is exactly what you want.

Measure and hone your campaigns in real time

Are you planning a PR or advertising campaign? You’ll know the importance of targeting the campaign effectively to your audience.

But as your campaign unfolds, audience views of your brand can change – and not always in the way you might expect.

At Marketbeats, we can monitor audience opinion throughout your campaigns using audience surveys. You can then use this information to adapt your campaigns in real time, for optimal results.

We offer:

  • A safe pair of hands. We have conducted a wide range of research projects for advertising agencies and PR companies.
  • A range of survey methods. We conduct surveys by telephone, face-to-face (e.g. hall tests). We also offer in-depth interviewing and focus groups, to gain extra insight into attitudes towards your messages.
  • A targeted approach. We can use a range of techniques, from random digit dialling to targeted sampling, to ensure we are talking to exactly the right people for your campaign.